Employee Motivation Role in Modern Management - 581 Words

Employee Motivation: Role in Modern Management Motivation as a word draws its authentic meaning from the Latin word ‘movere’ meaning to move. Motivation transitions us from a dull state to being enthusiastic and interested. As a positive and implicit force, motivation shapes the path of our behavior, energizes the behavior and elicits the normality to uphold it. The definition clearly points out that an individual must be passably energized and enthused and must be willing to patiently and enduringly implement their energy in realizing the set goals. While motivation may seem like a personal call, managers should not presume that their labor force would naturally tap in and individually attend to the call. Therefore, the first elementary roles of managers should be to motivate the labor force to work toward realizing the firm’s goals and their individual goals. In an attempt to motivate employees, managers must first realize that for people to perform better, the surrounding environment must suit their centra l emotional drive to obtain, understand, relate and defend (Nohria, Gryosberg and Lee, 2008). The goal centers on the manager’s aptitude to learn his employees and then embrace techniques that will stir motivation upon them. Modern management entails hiring labor force with relevant skills in meticulous areas than the manager’s. The manager then clearly defines the job specifications and expectations to the employee so that their skills and knowledge are aligned withShow MoreRelatedEmployee Motivation: Role in Modern Management600 Words   |  3 PagesEmployee Motivation: Role in Modern Management Surviving the existing competition and remaining profitable and relevant in the market is a challenge faced by every enterprise. In order to achieve this, different methodologies are available for use by different companies. One such avenue, which is probably the most productive, is the motivation of employees. Motivation refers to the creation of a friendly environment and provision of conditions that challenge the workforce to be better at their jobRead MoreEmployee Motivation: Role in Modern Management556 Words   |  2 PagesEmployee Motivation: Role in Modern Management Modern management aims at using and manipulating mathematical models to better understand the inter-relationship between employees and the employers in all aspects (Certo Certo, 2013). The primary goal of modern management theories is to ensure the interrelationship between these factors is maximised for the benefit of the organisation. Motivation, from a general perspective, is the intrinsic drive that leads a person to take a certain course of actionRead MoreThe Importance Of Management At A Great Manager1080 Words   |  5 PagesThe Importance of Management Management is very important to any organization. There are many different types, levels, and styles of management. Organizational goals are created and achieved through management. As defined by Robbins, De Cenzo, and Coulter (2015), management is â€Å"the process of getting things done, effectively and efficiently, through and with other people† (p. 8). There are four functions managers perform in order to effectively and efficiently achieve goals. The four functionsRead MoreHuman Resource Management And Its Importance1517 Words   |  7 PagesEffective human resource management has become a key organizational development and success. In 1991, the United States, IBM and Tower Perrin consulting firm jointly nearly 3,000 senior human resources manager and chief executive officer (CEO) were investigated. As a result, 70% of the human resource management as organizational success the key, more than 90 percent expect to HR 2000 will be an important sector enterprises. In t he field of management, human resources management has become an importantRead MoreOutsourcing : Human Resource Activities1299 Words   |  6 PagesOutsourcing: This explains that in modern-day organizations there has been need to outsource some human resource activities to some other organizations to carry out. Citing Powell (Snell 1999) states that given pressures for management to be both efficiency and flexibility, firms are exploring the use of different employment modes to allocate tasks. (Snell 1999) further states that apart from having to use internal full-time employees, organizations today are increasingly depending on external workersRead MoreThe Challenges Of Leadership During The Modern World1412 Words   |  6 PagesBennis, W. (2007). The challenges of leadership in the modern world: introduction to the special issue. American Psychologist, 62(1), 2-5 This article covers a survey of contemporary trends in leadership. 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In this short report, a few models that have been studied, and how they work within a software-based company,Read MoreThe Inner Drive of Motivation984 Words   |  4 PagesMotivation is simply means an inner drive to behave or act in a certain manner. To relate Organization and Human Resource, motivation is defined as the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal. There are three key elements of motivation, which are intensity, direction, and persistence. Intensity is refers to how hard a person tries on something. Direction is the orientation, path or g uideline that benefits the organizationRead MoreFunctions, Roles, And Activities Of Managers881 Words   |  4 PagesExplain the functions, roles, and activities of managers. Research two companies within the last 3-years, not described in the book, and discuss what managerial characteristics were essential to lead change. Controlling, coordinating, staffing, and planning are the key functions that managers play in an organization (Lussier, 2012). Managers control and coordinate resources to achieve set goals and objectives. They are involved in both the formulation and implementation of strategies in the organizationRead MoreArgument of Hr1723 Words   |  7 Pagesunderstand the important position in the development of a enterprise. In modern times, HR has been promoted to a high degree of enterprise development strategies and plays more and more important roles in the development of enterprises. In the modern business management, HR is the core position. It is important for a wise leader to consider HR as the main part and power of the management. Because of the important role of HR, the human resources managers are demanded to have professional skills

Human Resource Sergeants ( Hr Sergeants ) - 993 Words

The question we must ask ourselves is what exactly the Profession of Arms is and what is our role as Human Resource Sergeants (HR Sergeants) what is it that we bring to the fight, what’s our contribution to the Army’s overall objective. As we emerge from years of war, from constant back to back deployments to Afghanistan and Iraq, we find ourselves in an era of persistent conflicts where we find ourselves embroiled in conflicts all around the world. In a world that seems more dangerous today than it was yesterday it is important we remain vigilant and remain capable of fighting and winning our nations wars. We must never forget the ethics instilled upon us by the Army. We must hold fast to our Army Values to which our profession is†¦show more content†¦As Human Resource Professionals our core competencies our very profession places us at the very heart of the profession of arms. HR Soldiers impact Soldiers careers every day. The Balancing Role of the Professional’s Leader: Balancing the role of the Professional Leader has been an ongoing issue for the Army since the latter decades of the 19th century when the U.S. Army was professionalized. The Army has struggled with the matter of balancing a force as massive as the Army. When out of balance the Army does not have the capability to send Soldiers where they are needed. During the Second War in Iraq it was obvious that the Army was not upholding this balance, junior leaders in the Army were fighting against a counterinsurgency campaign that they were ill prepared to handle due to a lack of necessary experience and equipment. Army leaders must balance the link between the Army’s culture and it’s climate and institutional practices. When there is a proper balance it has a huge impact on the mindset of the Army’s Soldiers. Their actions or inactions impacts the five key attributes of the profession, and the four fields of expertise, and have long term effects on the Army’s culture and climate. These actions influence Soldiers’ perceptions that they are serving professional who have answered the call of service to the republic, it is important that Soldiers understand that their role is a calling and not just a job. The ArmyShow MoreRelatedProfession Of Arms Paper878 Words   |  3 Pagesï » ¿The Human Resources Sergeant plays a vital role in the Army Profession of Arms. An Army professional must have various attributes of good character and leadership skills and the â€Å"Be, Know, Do† qualities to be called a profession at all. All leaders must embrace the challenge of balancing multiple responsibilities at once within their profession in order to accomplish any mission. As a United States Army Human Resources Sergeants, we must always consider the culture of the Army and its ProfessionRead MoreThe Profession Of Arms : An Effective Leader And Trainer1048 Words   |  5 Pagesof trust with the public, the force itself and any potential recruits. The HR Sergeant and the AG corps professionalism are paramount to the force. The human resources soldier is responsible for a wide variety of tasks. Pay, leave, orders, and awards; strength reporting are some of the most critical operations in the military. These activities affect the moral and ability of the warfighter to do their specific jobs. The HR professional must have theimplicit trust of the soldier in the field that theyRead MoreProfessional Soldier : A Review1018 Words   |  5 Pagescare of all administrative concerns to alleviate stress on the Soldier and the families. In this essay we will talk about what it means to be a Profession, the balancing role of the Profession’s leader, the Army Professional culture and the Human Resources Sergeant’s role within the Army Profession. We must first look at what a Profession is and if the Army is really considered a Profession. Think of medicine, law, theology and the military. We see a group of people who are highly valued in everyRead MoreMy Resume672 Words   |  3 Pagesknowledge and skills to higher level and put it to good use. Background and Skills †¢ Exposure in Human Resource, Freight Forwarding and Secretarial Work based on working experience. †¢ Exposure to human resource work processes, supply chain management, logistics management and transportation, human factors engineering and consumer psychology. †¢ Experience in human resource, events, customer service, warehousing, transshipment, lean manufacturing and six sigma, supply chain managementRead MoreOrganizational Change Of A Lean Six Sigma1440 Words   |  6 Pagesover 100 projects were completed with a reported savings of over $30 million dollars for the taxpayers over an 8 year span. A city wide training program took place that involved selected members of every city department. The director of Human Resources had been an accomplished champion of Lean Six Sigma projects in the private sector for numerous companies and helped bring in corporate leaders to assist in projects. Citizens were thought of as customers and the end goal of all the projectsRead MoreRecruitment and Selection-External Environment3011 Words   |  13 Pagesemployees. One of the most popular recruitment methods refers to e- recruitment. The hospital should take the advantages of the e-recruitment as much as possible. More importantly, the report would give a set of procedures for TEMC to improve the RSP. Human resource planning and job analysis are the foundation of the recruitment and selection process. Finally, this report would give some recommendation for the hospital in terms of the recruitment, selection and placement. Introduction: The research revealedRead MoreEssay Paper84499 Words   |  338 Pagesestablishment of command and local forms are prohibited without prior approval from the Deputy Chief of Staff, G–1 (DAPE–HR–L), 300 Army Pentagon, Washington, DC 20310–0300. Suggested improvements. Users are invited to send comments and suggested improvements on DA Form 2028 (Recommended Changes to Publications and Blank Forms) directly to the Deputy Chief of Staff, G–1 (DAPE–HR–L), 300 Army Pentagon, Washington, DC 20310–0300. Distribution. Distribution of this publication is available in electronicRead MoreThe Advancement of Women and Minorities in the Workplace2363 Words   |  10 PagesThe Advancement of Women and Minorities in the Workplace HR 491 Senior Seminar in Human Resources Development Park University Within any organization there is a chain of command. Someone always out ranks someone else. In today’s workplace, issue like discrimination, harassment, and racism, are subjects that we as employees don’t want to believe are happening, and more so, hope they never happen to us. 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An Analysis of the Observed Heterozygosity of Lake Trout Free Essays

An analysis of the observed heterozygosity of Lake Trout populations from three lakes: Devil, Eagle, and Loughborough, inferred from microsatellite genotypes. Abstract: This study was undertaken in order to compare the heterozygosity of three Lake Trout populations at various loci. Samples of twenty-five Lake Trout were collected from three lakes: Devil, Eagle and Loughborough, all three of which are situated north of Kingston, Ontario. We will write a custom essay sample on An Analysis of the Observed Heterozygosity of Lake Trout or any similar topic only for you Order Now An autoradiograph was used to analyze the genotypes of the individuals at six different loci of microsatellites, which are repeat sequences in the DNA that are neutral and do not code for proteins. This data was used to compare the genetic diversity of the three different trout populations. Numerical values for observed heterozygosity (Ho) were then generated using the data and the Doh heterozygosity calculator. The results have indicated that the mean heterozygosity in respect of Devil Lake trout was significantly greater than that of the trout in Eagle Lake (p=2. 89E-7) as well as that of Loughborough Lake (p=1. 44E-19). Furthermore, the mean heterozygosity for Eagle Lake trout was significantly greater than that of Loughborough Lake (p=2. 2E-6). This may be due to the fact that natural selection acts as a force to cause inbreeding to eliminate harmful genes causing low heterozygosity in a population. In addition, human and natural effects occurring in the lakes, for example, fishing and water temperature may cause differences in heterozygosity. Understanding and using these findings may help with sustaining fish populations. Introduction: Heterozygosity is the measure of the genetic variation in a population at a particular gene locus. Genetic variation within a population is important in maintaining or increasing the fitness of members in the population and ultimately the survival of the species. Fitness describes the capability of an individual species of a certain genotype to reproduce, and is usually equal to the proportion of the individual’s genes in all the genes of the next generation. A positive correlation was found between the heterozygosity at the loci and the fitness (survival and maturation) of the fish, suggesting that heterozygosity is advantageous (Pujolar et al. 005). A heterozygote advantage describes the case in which the heterozygote genotype has a higher relative fitness than either the homozygote dominant or homozygote recessive genotype. An individual’s fitness is manifested through its phenotype, and the phenotype may be affected by both genes and environmental characteristics. One such characteristic that was observed to possibly have an effect on levels of heterozygosity in a population was the area in which the population lives. In an experiment conducted by Rowe et al. 1999) the heterozygosity of various populations of Natterjack Toads (Bufo calamita) found in several areas were compared, ultimately discovering a lower heterozygosity in a population that is isolated from others. Volckaert and Zouros (1989) conducted a study to measure genetic diversity levels in scallops (Placopecten magellanicus) and discovered levels of heterozygosity to be highest as age increased. Ferguson (1990) found similar information that affects diversity among rainbow trout (Oncorhynchus mykiss) and concluded that heterozygosity levels were proven to have a direct relationship between the sex, size and age of the fish. There are many factors that may affect the genetic diversity of a population. In particular, various events and environmental characteristics may affect the genetic diversity of Lake Trout. One factor may include fishing. This activity may cause the population of the fish to decrease at an unstable rate, thus this study will be undertaken to determine the many factors that may contribute influences to the genetic diversity of Lake Trout in three lakes: Devil, Eagle and Loughborough Lake. Using six microsatellite loci from 25 Lake Trout from all three lakes, observed heterozygosity values that act as an indicator for genetic diversity, will be obtained and analyzed. This data can be further used by analyzing and providing additional information about the influences of certain characteristics on population genetics. Results: Figure 1 illustrates that the lake with the greatest observed heterozygosity is Devil Lake. It was determined that the observed heterozygosity of Devil Lake is significantly greater than the observed heterozygosity of Loughborough Lake (p=1. 4E-19). The sample size for all 3 lakes was 25 Lake Trout. Figure 1. The graph illustrates the mean observed heterozygosity of the three lakes. The error bars represent standard deviation. Discussion: The conducted experiment involving heterozygosity of Lake Trout from Devil, Eagle and Loughborough Lake shows that there are significant differences between the three lakes. Devil Lake had the highest mean heteroz ygosity within its population, Eagle Lake heterozygosity was found to be in the middle and Loughborough Lake with the lowest. It was determined that the observed heterozygosity of Devil Lake was significantly greater than the observed heterozygosity of Loughborough Lake (p=1. 44E-19). The difference in the data set’s outcomes may be explained by a number of factors, such as natural selection, fishing and restocking the lake, and lake temperatures. All these factors may cause diversity in heterozygosity. The goal of an organism is to reproduce and pass their genes on to the next generation allowing the species to survive. The passing on of genetic material can be achieved through inbreeding or outbreeding. Inbreeding is the breeding amongst family or self; outbreeding is the breeding with members of the same species that are not closely related. It may be believed that inbreeding is not good for a population with such opinions being based on having seen the result of inbreeding in humans. Inbreeding as well as outbreeding, however, has both advantages and disadvantages. One advantage of inbreeding is its ability to depress the expression of recessive alleles (Ellstrand and Elam 1993). In a population with a damaging recessive allele, an individual may not seek to mate with anyone who potentially carries or expresses that allele. In this example the population might inbreed to decrease the heterozygosity in an attempt to remove the harmful gene. Mating within the family- when it is apparent that the family does not carry the detrimental allele, is more ideal in an evolutional prospective than putting the survival of that population at risk. In regards to Ellstrand and Elam’s study, this situation could occur in the Lake Trout from Loughborough causing the Lake Trout to have a lower mean heterozygosity. This Lake Trout population could be purging undesired alleles from its gene pool. One can conclude that not only does genetics have an effect on heterozygosity, but humans do as well. Another factor that may cause a loss of genetic diversity is fishing pressures. Smith et al (1990) suggested that fishing activities which concentrate on spawning populations differentially remove the older and more heterozygous individuals from the virgin stock. Previously stated, levels of heterozygosity are higher as age increases (Volckaert and Zouros 1989). Due to fishing, the amount of Lake Trout may decrease and there would be less fish. To fix the amounts of fish in the lakes, humans restock the lakes with hatchery fish (fish that are grown by humans and released into the wild). Evans et al. (1991) found that the human harvested fish tend to have lower genetic variation and actually decrease the fitness and survival of the native species. Loughborough Lake has the biggest population but the lowest heterozygosity. Compared to Eagle Lake and Devil Lake, most people from the Loughborough Lake area receive their income from fishing (Ontario Ministry of Natural Resources 1970). Excessive fishing depletes the amount of fish and creates the perceived need to continually restock the lake with fish. The practice of restocking the lake with hatchery fish may result in the large population of Lake Trout which would in turn decrease the heterozygosity of Loughborough Lake. There are other factors that may contribute to increase levels of heterozygosity in fish. One such characteristic that may increase levels of heterozygosity in fish is fluctuations in water temperature. Zimmerman and Richmond (1981) found that highly variable thermal regions demand for greater fitness. The fittest of fish are more heterozygous because they are able to survive in different temperatures. In Zimmerman and Richmond’s experiment, the greatest temperature fluctuation was 7Â °C, with the highest heterozygosity level of 49%. This trend may prove that the greater the temperature fluctuation, the greater the heterozygosity of a population living within the waters. The temperature fluctuations of the three lakes are: Devil Lake at 31Â °F, Eagle Lake at 21Â °F, and Loughborough Lake at 7Â °F (Ontario Ministry of Natural Resources 1970). These numbers correlate with the data by showing that Devil Lake with the highest temperature fluctuation has the greatest heterozygosity, whereas Loughborough Lake with the lowest temperature fluctuation has the lowest heterozygosity. The mean heterozygosity of Lake Trout from Devil Lake was significantly greater than that of trout from Eagle Lake, which was greater than that of Loughborough Lake. Potential reasons for genetic diversity may be caused by natural selection acting as a force to cause inbreeding to eliminate harmful genes, fishing in the lakes which then require the lakes to be restocked with hatchery fish, and thermal fluctuations that cause differences in heterozygosity. Further research and experiments specifically looking in depth at effects that causes genetic diversity should provide greater insight into why the heterozygosity in populations varies. Literature Cited: Ellstrand N. , Elam R. 1993. Population genetic consequences of small population size: implications of plant conservation. Annual Review of Ecological Systems. 24: 217-242. Evans D. , Casselman J. , Wilcox C. 1991. Effects of Exploitation, Loss of Nursery Habitat, and Stocking on the Dynamics and Productivity of Lake Trout Populations in Ontario Lakes. Ontario Ministry of Natural Resources. 193: 1-3 Ferguson M. 1990. Enzyme Heterozygosity and growth in Rainbow Trout: Genetic and Physiological Explanations. The Genetical Society of Great Britain. 8: 115-122. Ontario Ministry of Natural Resources. 1970. Map of Eagle Lake. Map of Loughborough Lake. Map of Devil Lake. Queen’s University Map and Air Photo Library. 613. Pujolar J. , Maes G. , Vancoillie C. , Volckaert F. 2005. Growth Rate Correlates to Individual Heterozygosity in the European Eel, Anguilla Anguilla L. Evolution. 59: 189-199. Rowe G. , Beebee T. , Burke T. 1999. Microsatellite heterozygosity, fitness and demography in natterjack toads Bufo cala mita. Animal Conservation. 2: 85-92. Smith P. Francis R. , McVeagh M. 1991. Loss of Genetic Diversity due to Fishing Pressure. Fisheries Research. 10: 309-316. Volckaert F. , Zouros E. 1989. Allozyme and physiological variation in the scallop Placopecten magellanicus and a general model for the effects of heterozygosity on fitness in marine molluscs. Marine Biology. 103: 51-61 Zimmerman G. , Richmond M. 1981. Increased Heterozygosity at the Mdh-B Locus in Fish Inhabiting a Rapidly Fluctuating Thermal Environment. American Fisheries Society. 110: 410-416 How to cite An Analysis of the Observed Heterozygosity of Lake Trout, Essay examples

Role of Social Media to Develop Multinational Organization

Question: Write an academic essay on the following topic: - How can Social Media such as LickedIn, Facebook and twitter be used to improve knowledge sharing, build social capital, support innovation and aid problem solving in a multinational corporation. - Discuss the associated risks and benefits for this context. Answer: 1. Introduction The social media is a platform where millions of people interact with each other daily. It was not very long ago that this platform was used by only a few people, or who are experts in the field. Standing at this point it can be said that this has taken up the time of almost every individual. There are three top social media networks that have the largest number of customer base or are followed by the people (WHAT IS SOCIAL MEDIA?, 2015). With the growing popularity of the social media it can be said that many multinational companies are using this platform to enhance their image. This form of media plays essential role in shaping up the organization. With the passing days the organizations are now considering a more people oriented job rather than the task oriented job. These are done so as the employees of the organization are able to socially interact with each other and they can generate new ideas and can lead the business to a new direction. Social media has changed the traditional marketing tactics which included the advertisings, public relations, publicity (WALTHER, 1996). More over it has become a part of the life for all the people, whether it is an individual or an organization. It needs to be noted that most of the organization are now using this platform to market their products. The trend is new and has been greatly done for the past 3-4 years. Social media is a computer based application using the internet by which people can exchange information between the users (Soukup, 2004). It can be said the communication in business can reduce the ambiguity and uncertainty of the business. More over it can be said the social media are the shortest route if communication and marketing for an organization. Today there are a number of social mediums or social networking sites like Facebook, LinkedIn, Twitter, MySpace etc. it was seen that almost 90% of the organizations are using the social media sites to build the companys brand as well the image of the company. It is also to be noted that there are certain conflicts as to whether the company uses the social media as s source of marketing or are they using it for the sake of using. Though on the other hand the organizations must ensure that the social medias (Haythornthwaite, 2005). are used as an effective tool for the communication and not simply using it as a social media like the common people. Thus, building social capital, improving the knowledge sharing, supporting innovation and aid in problem solving are some of the ways the organization can use the social media. 2. How the social media are used to build social capital? The people in the organization are considered to be the assets of the organization which are intangible. The social media can be said as a tool for the sharing of knowledge among the employees so that the organizations can have a competitive advantage over the others in the market. It makes it possible for the people to connect online so that the employees can share their knowledge among the various organizations. Moreover the employee also bring in valuable information to the company, thus it is important for the company to maintain the and manage the social capital of the company (Treem Leonardi, 2015). The advantage of the social capital is that it sets up a communication of among the employees of the organizations as well within the organizations (Gil de Zu niga, Jung Valenzuela, 2015). It also helps to boost the knowledge of the employees; it breaks the ice between the employees as well as develops a stronger relationship among the employees. Moreover the social media are used to exchange the ideas pictures, video and even can support the video conferencing with the employees across the world (Jantsch, 2015). With the increase in the sharing of the knowledge among the employees of the organization, it increases the performances of the organization. It also enhances the personal development of the employees through the sharing of the knowledge as well as develops the team works among the employees. In brief it can be said that the multinational companies will benefit from the development of the social capital (Burke, Huma Marlow, 2015). 3. How the social media can improve the knowledge sharing? The employees share knowledge among themselves when the share information among them. Most multinational organization practices this use and they encourage the employees to share important information as well as access intellectual capital (Knowledge Sharing using Social Media in the Workplace, 2015). There are several organizations where such practices are followed and the employees are rewarded for their actions. In companies like IBMs Lotus Development, a system of rewarding the employees have been initiated so that the employees are more encouraged to share the knowledge. More over the employees are able to produce the information in the annual meeting of the company which develops 25% of the companys development. Through the process of sharing of the knowledge, the individual knowledge of the employees are transferred to the company which improves the innovative ideas being generated within the individuals and ultimately enriches the organization. It also helps the organization to face the competition from the other players in the market. Since the company will be able to gather the knowledge as well as improve them so that they are able to keep up with their competitors. Thus the companies are able to combat the competition from the others in the market or the competitors, so the organization can achieve the goals (Winkelen Tovstiga, 2009). Moreover it was seen that the individual who were interactive were more prone to create knowledge. It can be seen that most of the companies have well developed pages in eth social media, like Vodafone, PG, etc. These companies and many others facilitate the customers to follow them in the social networking sites where the users are able to share the valuable information about the products of the company. It also encourages the company to communicate with the people and get to know the views of the people in personal as it facilitates the easy as well as instant transformation of the message. More over the interaction over the social media helps in the creation of teams of people with discuss matters over this platform. 4. How the social media helps in communication? The social media helps in creating an internal channel of communication within the organization. The communication channel develops between the employees of the organization and the organization itself. This process of communication helps to transfer the knowledge to the various departments of the country as well as in various countries where the company is operating (Maggiani, 2015). The process of communication often helps in the solving of the problem of the company. With this the companies are able to have a healthy communication with the employees vertically as well as horizontally. The employees are able to share their valuable comments and solve complex issues by discussing over the topic. There is an advantage that the social media sets up a communication channel between the external parties and the company. 5. How does the social media support innovation? It can be said that, to sustain the market, it is necessary that the company constantly innovates. With the process of innovation, being in process, new ideas flow in the business. There is more chance that the people in the organization take part in improving the ideas of the business. This is done so that the company in a competitive advantage from the competitors. This can be only ensured if the employees of the company are constantly innovating new ideas (Great Valley Publishing Company, 2015). The social media acts as a platform for the people to discuss ideas with various people from the company or from outside, thus gathering valuable and new ideas. This platform requires no additional cost on the part of the employees and the company thus they are able to concentrate on the generation of the ideas without being to worry about increasing the cost of the company. The market is ever changing and it is the duty of the employees to keep updated in formation of the market scenario so that they are able to see the threats and be alert of the coming situation. Thus the innovation of new ideas are a target that the employees must achieve so that the company can be benefitted; failure of which the company will lose out and the competitors will be ahead of the company. 6. How do the social media help in the process of problem solving? There are constant problems within the organization as well as external to the company, with the external service providers of the company. But the company will be able to solve the problem with the process of communication. It needs to be kept in mind that the various attribute of the social media are inter-connected to each other (Page, 2015). Thus it can be said that with the process of communication and sharing of the knowledge, the problems can be solved to a great extent (Foster, 1999). It can be used as a tool to open a communicating channel between the employees and the external service providers as well employees of other organization. This will in turn lead to solving of the problems which had arisen previously. It must be noted that knowledge sharing of problem areas will ultimately improve the problem to a great deal. This is possible as the social networking sites like Facebook, LinkedIn, Twitter provide a one to one relation to the employees. Moreover it needs to be seen that the company will be able to solve the problems of the company as the basic information as well as solutions to the problem can be given to the people through the process of social networking. Moreover the social media provides online solutions to the customers to solve their respective problems. 7. The benefits of using the social media The advantages of the social media are elaborately discussed above. Thus a brief summary is given to assess the advantages of the social media. 7.1 The social media promotes the communication between the employees and the organization- not only the social media provides internal communication of the organization but also external communication. The process of communication also enhances the sharing of knowledge of the organization as it allows everyone to participate (Amine Chatti, 2012). This creates a pool of prospective people who will ultimately share their knowledge over the social media. The employees are able to give in more detail once they share their knowledge with each other. Communication process also increases the chances of the people of the organization to solve their problems internal or external to the company. 7.2 The convenience that the social media provides- it must be kept in mind that the social media has gained a lot of popularity over the last few years. Not only are the people using this platform to share their views, but also the multinational organizations are also using this platform to communicate with the people as well as other organizations (Page, 2015). The popularity of the social media has risen due to the fact that the people are finding it more convenient as well as time saving. Moreover it also facilitates the process of learning and sharing of knowledge among a large number of people, within the organization as well as outside the organization. 7.3 Innovation is enhanced with the help of social media- the increasing usage of the social media helps the employees to innovate various ideas so that it can be implemented to the business and that the company is able to stay in business and have a competitive advantage over their competitors. If the company is not innovative enough then the company can lose out to its competitor (Kenly Poston, 2015). Moreover the employees also change pr remodel the ideas so as to fit with the changing needs of the market. 8. The threats of using the social media Though there are various advantages to of using the social media, the disadvantages of using the social media are also several. The disadvantages of using the social media are: 8.1 There are increased crimes and fraud in the organization due to the technology- the companies should be aware of the increased rate of the cyber crimes that are taking place over the internet. Thus the communication of the employees is under the risk of being impersonate. Thus the company should be aware of the fraud, impersonating that are taking place over the internet so as to stop the piracy of the confidential information. 8.2 The threat of the information being public- there is a greater risk the information being publicized while the employees are using the social media as a tool for the sharing of the knowledge. Moreover there is risk that the employees may leak the secret data of the company to the employees of the other organization (Gehman, 2015). There is also a chance that the companys product may be criticized publicly in the media, and in turn can hamper the image of the company. There is a major threat the company will lose its potential employees or the prospective candidates if there is a bad publicity of the company. As more and more people are using the social media, there are no hidings of the news or bad publicity of the companies thus leading to the disruption in the image of the company. 8.3 There is decreased level of productivity of the organization as well as the employees- if the employees spend most of their time in the social media, then their production level will decrease over time, as they will engage in retrieving information, and not implementing the change in the process (Kenly Poston, 2015). The employees will lose their capability to present before the company any performance, as they will be present physically in the organization, but their work quality will be below the normal. Thus it can be said the employees who engage themselves in the social media during the work hours as they will decrease the product quality and ultimately will let down the image of the organization. 9. Conclusion To conclude it can be said that the social media is a very recent development in the field of marketing of the employees and it should be wisely used by the organization (Mandiberg, 2012). The social media plays an important role in the multinational organization. It helps in the process of communication of the employees among the organizations. It also helps in the development of internal as well as external relationship of the employees which assists in the development of new ideas. The transformation of information of the organization can be the process from the creating of the knowledge to the sharing of the knowledge (Gehman, 2015). Thus the multinational organization will get advantaged if there is an integration of the social media and the management of the knowledge. Apart from the advantages of the social media, it can be said that there are several disadvantages of the social media. There is a threat that the increased use of social media will in turn increase the crime rates and miscommunication within the multinational organizations. Moreover there is a chance that the productivity levels of the individuals as well the company in turn. To control the increased crime rates and the level of miscommunication, the companies should try to enforce the corrective measures as well as implement management policies so as to bring the situation under control (Bryfonski, 2012). 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